UNSTATUS QUO
Las Vegas had been offering the same clichés for decades. So for the relaunch of the Palms resort, we set out to subvert the tired expectations of what Vegas —and bring culture back to a city that had lost it.
We summoned a crew of Palms’ friends and resident artists. Rule-breakers, each masters in the art of breaking the status quo. Then, we created culture-jamming art pieces, products, and experiences to prove how Palms is different by design.
OOH and digital
The campaign got extended through a series of OOH and digital extensions, including billboards, print ads, and a unique online experience. On it, we dropped each day culturally valuable items, made by our collaborators allowing fans to hack and unlock the items to finally become their owners.
ROLE
As an associate design director, I supported the creative director in the creation of every asset of this campaign, but my main focus was on the digital, OOH and overall campaign look.