21 days of better for it
We broke the rules of an inflexible CMS to create an interactive quiz, that reacted to our users answers in order to help them to discover their training level of commitment.
OUR 3 training plans
Based on their answers they received a training plan represented by one of our Nike Women’s commitment levels.
15 activities
Each of the 5 questions had 3 possible answers represented by an illustrated activity that reflected our women’s answers, in total we had 3125 combinations.
ANIMATED GIFS
As driver to our challenge we created a set of animated contents that where distributed among Nike Women’s Social networks such as Thumblr, Instagram, Facebook and Twitter.
CREDITS
ART DIRECTOR - Carlos Bernal
ILLUSTRATORS - Kim Roselier, Carlos Bernal
COPYWRITER - Mario Garza & Tahirah Byfield
PROJECT MANAGER - Stephanie Foyer & Robbie Veltman
ASSOCIATE CREATIVE DIRECTOR - Jon Lee
CREATIVE DIRECTOR - Ginny Golden
AGENCY - AKQA