NIKE+ trial zone
As part of developing the store of the future with Nike, we created: Nike+ Trial Zone. The most digitally-advanced, true-to-sport product trialing experience ever created.
THE EXPERIENCE
From interactive, motion tracking enabled basketball courts to fully immersive running experiences, Trial Zone serves one core purpose — to ensure people find the perfect shoe for their athletic and sport endeavors.
EXPANSION
A year in the making, Trial Zone is a bespoke service we built from the ground up, that is now a leading experience at Nike stores across the globe — New York, Paris, Beijing, Miami, Moscow with more to come.
CREDITS
DESIGN DIRECTOR - Carlos Bernal
DESIGN DIRECTOR - Benjamin Parisot
MOTION DESIGNER - Brian Aebi
CREATIVE DIRECTOR - Aaron Seymour Anderson
COPYWRITER - Riaad Van Der Merwe
PROJECT MANAGER - Tyler Hilton
ACCOUNT DIRECTOR - Daniel Jones
DESIGNER - Chris Lopez
AGENCY - AKQA