THE COCA-COLA
BEVERAGE LAB
Housed in the Coca-Cola museum in Atlanta, The Lab is a multisensory, interactive experience where for the first time in over 100 years, The Coca-Cola Company has put its world-famous drink formulas on display for all to see, experience, and even experiment with. Craft the next world-famous formula at the Flavor Station using a body-sized co-creation touchscreen. Next, immerse into the Carbonation Station where you will be turned into bubbles, through real-time body-tracking. Add one last touch of science at the Innovation Station, where vitamins, antioxidants, and caffeine lend purpose to your creation.
A Bubble’s Journey
Arriving at the Lab, you are welcomed with an immersive 180-degree 8k film, teasing the secrets behind the beverages and the magical science of the Lab. All of it, 100% made in-house.
For a better experience play full-screen and activate sound.
BRANDING
We meticulously crafted every aspect of the space, including the logo, branding, and UI, to create a unified experience. Our goal was to portray the juxtaposition of science and magic through a cohesive visual language that permeates the entire space.
