Carlos Bernal Portfolio
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LEGO STAR WARS - SMART PLAY

LEGO Star Wars – Smart Play is a first-of-its-kind interactive installation that transforms Sphere into a playable Star Wars universe. By turning the venue’s massive spherical LED surface into a fully interactive canvas, the experience allows audiences to pilot a brick-built LEGO X-Wing through an iconic Death Star trench run at unprecedented scale.

Blending physical play, real-time gameplay, and cinematic storytelling, Smart Play redefines how fans can experience the LEGO Star Wars galaxy—pushing interactive entertainment into blockbuster territory.

 

LEGO STAR WArs - SMART PLAY

—————— Full case study dropping soon ——————

During CES 2026, LEGO unveiled Smart Play, a new product line introducing Smart Bricks—elements that bring sets to life through sound, light, and responsive interaction.

LEGO Star Wars – Smart Play launched as a first-of-its-kind interactive installation that transformed Sphere into a playable Star Wars universe. Using the venue’s massive spherical LED surface as an interactive canvas, audiences physically piloted a brick-built LEGO X-Wing through an iconic Death Star trench run at unprecedented scale.

Blending physical interaction, real-time systems, and a monumental display, Smart Play redefines large-scale gameplay—turning an entire venue into a living, responsive game world.