LEGO STAR WArs - SMART PLAY
—————— Full case study dropping soon ——————
During CES 2026, LEGO unveiled Smart Play, a new product line introducing Smart Bricks—elements that bring sets to life through sound, light, and responsive interaction.
LEGO Star Wars – Smart Play launched as a first-of-its-kind interactive installation that transformed Sphere into a playable Star Wars universe. Using the venue’s massive spherical LED surface as an interactive canvas, audiences physically piloted a brick-built LEGO X-Wing through an iconic Death Star trench run at unprecedented scale.
Blending physical interaction, real-time systems, and a monumental display, Smart Play redefines large-scale gameplay—turning an entire venue into a living, responsive game world.