IBM WATSON HEALTH REDEFINED
IBM needed to educate potential clients (Healthcare Payers) on how Watson Health technology and expertise together could transform how the health industry is experienced by members and agents.
We designed and developed an online experience that took this complex subject and made it easy to understand. As a Design Director, I paired with our Creative Director to define the concept and the details of the story, during production I was responsible for the design of every 3D scene, and lead a team of animators and developers through the implementation of the experience.
VISUAL EXPLORATION
Visually, IBM Watson Health is an ever evolving brand that highlights the juxtaposition of humanity and technology. With this thought, we explored different worlds that could tell the ever evolving healthcare story simply and beautifully.
In order to find the final look, more than a hundred tests where don, experimenting with colors, shapes, shaders and lights.
